Art + Design in Business
Creativity, innovation, art and design have a positive impact on business performance in every aspect
of business life: things that include…
- the work environment, tools and systems, products, packaging, manufacturing and recycling
- as well as intangibles such as….
- organizational design, management style, policies, procedures, brand management, service delivery,
- and relationships with customers and others.
Art of the Future believes that art and design have a potent impact on organizational performance and that impact will grow
exponentially in the years ahead as rapid commoditization of products and global competition for talent places a premium on
the unique value that this approach adds.
For example, people were willing to pay premium prices for iPods versus generic MP3 players. The design of the
product and the human interface translated to coolness and a “must-have” product. Apple made the
magic happen again with iPhones and iPads. The integration of creativity and imagination along with business saavy may
well point the way to America’s new competitive advantage.
Organizations with an artistic perspective will also hold an edge in attracting and retaining
the best and the brightest talent (a resource pool whose short supply will be aggravated by
the retirement of 86 million baby boomers in the next several years). Attention to the quality
of the work experience will fuel the imagination of these highly sought-after workers.
Talented young people are flocking to Google when they could have their pick of employers.
Why? One answer is the attention Google pays to the employee experience and the integration
of all the components of their business into a unified whole.
Chairman, President and Chief Executive Officer
Henri A. Termeer was appointed president of Genzyme Corporation in 1983, two years after the company’s founding. He became its chief executive officer in 1985 and chairman in 1988. Under his leadership, Genzyme has grown from a modest entrepreneurial venture to one of the world’s leading biotechnology company.
One of the world’s foremost biotechnology companies, Genzyme is dedicated to making a major positive impact on the lives of people with serious diseases. Founded in Boston in 1981, Genzyme has grown from a small start-up to a diversified enterprise with annual revenues exceeding $3 billion and more than 9,000 employees in locations spanning the globe.
The Courageous Paradox of Bringing Soul to Life and to Business
…poses the following questions…
– What are the qualities and physical characteristics that make the places where you live and work more “alive”?
– What is the role of sustainability and common good in your definition of a truly alive place?
– How can you influence your current space or place to make it more “alive”?