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Applying
Structural Dynamics:
The Case of
Public Transportation
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Structural Dynamics is a unique way of
looking at any facet
of human activity. Every event can be
understood more deeply through Structural Dynamics.
For example, let's consider the recent
article about the
growing use of mass transit appearing in USAToday.
Mass transit has many advocates and many critics. Its
fans see buses and light rail as obvious
ways to reduce congestion and pollution while saving energy. Its detractors view mass transit as an
inconvenient and unpleasant mode of transportation run by lazy, corrupt
bureaucrats. Regardless of one’s view, new
figures showing that 10 billion
people rode the bus or used the subway in the US in 2006, up 2.9% from
the year before. These systems could be on the verge of
tremendous growth, with profound
consequences for the transportation industry in the United States. The article discussed a number of drivers contributing to the growth of mass transit including the price of gasoline, road congestion, improved transit service, reduced stress and opportunities to meet people. On the other hand, increased ridership is straining equipment that is already old in many instances, increasing overcrowded conditions, and frustrating many riders. Increased ridership leads to decreased road congestion and, soon or later, commuters will be tempted to revert to their cars.
If sufficient investment is made in mass transit in a timely fashion to upgrade and add equipment and to improve service levels, crowding and stress levels are reduced, comfort and convenience increase and ridership rises in a reinforcing cycle of investment and use.
So, just like most other domains of life, there are no certainties about how the mass transit story will unfold, but here are a few possibilities: 1) No Friction! In this scenario, everything is coming up roses for mass transit. Gasoline prices skyrocket after China establishes a contract to buy all of Iran’s crude. Metropolitan districts all over the country jump start investment in mass transit with a goal of bringing service up to standards enjoyed in Europe and other many other areas. Interest in commuter rail and subway products and services increases dramatically as a result. Previously unknown companies, like Adaptive Engineering, which makes wheelchair lifts for trains, are swamped with orders as the handicapped begin to take advantage of dramatically increased mobility options. Investment in mass transit fuels a explosion of employment in the field and a rapid professionalization of the work force as seasoned managers and workers migrate from oil-based organizations that are downsizing to the white hot mass transit sector. 2) Backlog. In this instance, everything is looking great for mass transit in theory, but the industrial system in the U.S., after 100 years of linkage to the automobile, is simply unable to shift gears to respond to the new transportation reality. As with Amtrak’s Acela, the great initial excitement present when new services and equipment first came on line gives way to frustration and cynicism as nothing works as promised. Constant delays disrupt many economic sectors in the United States because of its long love affair with autos. The customer always seems to come last, and “that’s tough” is the consistent public sector response. Europe, China and Japan, where mass transit has been firmly established, are great beneficiaries of the transportation shift. Hundreds of thousands get good jobs while the US flounders. Non-US transit professionals are highly sought after and many buy Aston Martins to commute to second homes in remote locales on uncongested roads. 3)
False Alarm
(Again!) Even though there are many
reasons to believe
that mass transit will finally reach the tipping point and become
established
as a dominant transportation modality in the US, it doesn’t happen. In spite of all the saber rattling around the
Middle East and high ($4+/gallon) gas prices, the general conclusion of
the
American public is that the car on the highway is still the best
option, offering maximum flexibility and comfort. Behind-the-scenes
deals keep the oil pumps working. The
major automobile manufacturers, which by 2013 are all
owned by
companies headquartered outside the U.S., continue to oppose huge
investments in mass transit. They have the support the
labor unions
representing their workers, causing the U.S.
Congress to keep buses and trains out of the passing lane. This application
of the
Structural Dynamics approach to the mass transit is not intended to be
a
comprehensive analysis of the topic. It is
a simplified example for illustration purposes. It demonstrates
how the method can be
used to understand
more about the present to develop insight and foresight about the
future. The some of the relationships between the driving forces of any system are essentially permanent; the implacable physics of the world affect them. Other relationships are dynamic; the result of human choices, some seemingly small, that can have an enormous rippling effects throughout the system. By comprehending the underlying structure of any situation, we can be more strategic in directing it toward the outcomes you prefer. |
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In any complex
situation, there are a considerable number of driving forces
interacting. But even this simplified story indicates how
Structural
Dynamics provides a method to map those forces and to develop
strategies to shape their impact. To learn more about Structural
Dynamics join us on May 17 for a workshop that will enhance your
ability to understand the forces in play in any domain that you care
deeply about whether its a personal, organizational, political or
community focus.
Who should attend? Organizational leaders, strategy professionals, internal and external change agents, journalists, academics, policy makers and anyone interested in shaping the future of a system they care about. As a Participant, You Will: For more information: |
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Up coming Introduction to Structural Dynamics Workshops: For
more on Structural
Dynamics
Art of the Future's
article on Structural Dynamics Creating Strategic Advantage
with Dynamic Scenarios was
published in Strategy & Leadership magazine.
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