Subject: Structural Dynamics and Strategic Marketing
Logo
Applying Structural Dynamics: The Case of Direct-To-Consumer Prescription Drug Marketing
May 17, 2007

  • Structural Dynamics Workshop

  • Being close to sixty, we’ve got to acknowledge more than a passing interest in drugs like Levitra, Viagra, and Cialis. And, as a news junkie, Michael’s web browser is frequently opened to the New York Times. So, when the Times featured a user-controlled ad about one of these products, starring a doctor and a bunch of other guys on a basketball court, he took a look.

    This is a very engaging example of direct-to-consumer drug marketing, a practice that is experiencing tremendous growth. Will it continue? For a Structural Dynamics view that elaborates the graphic below, click here.

    Michael Sales & Anika Savage

    DTC limits to growth
  • Structural Dynamics Workshop
  • Where & When

    Henderson House
    99 Westcliff Road
    Weston, Mass 02493
    For directions go to: www.artofthefuture.com/Directions.html
    May 17, 2007
    8:30 AM - 5:30 PM

    Who should attend? Organizational leaders, strategy professionals, internal and external change agents, journalists, academics, policy makers and anyone interested in shaping the future of a system they care about.

    As a Participant, You Will:

  • Increase your understanding of the dynamic forces in play in any environment of importance to you
  • Gain insight into your current issues through techniques that develop skills and innovative thinking
  • Increase your ability to help a team understand complex situations

    For more information:

  • Click here
  • Email info@artofthefuture.com
  • Call Michael at 617.335.9776
  • Call Anika at 617.939.4728
  • To register for this event, click here.

       


    Join our mailing list!
    Art of the Future
    681 Main Street
    Suite 2-5
    Waltham, Massachusetts 02451
    617 939-4728

    Art of the Future is a strategic management consulting firm helping organizations create life-sustaining environments, thriving communities and develop anticipatory leadership by using their structural dynamics to shape future results.


    Forward email


    Art of the Future | 681 Main Street | Suite 2-5 | Waltham | MA | 02451

    Back to