ANNOUNCEMENT

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Strategy & Leadership Publishes Special Section .....
Learning from futuring
Creating strategic advantage with dynamic scenarios
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Waltham, MA Jul 26, 2006 The current issue of Strategy & Leadership, Vol 34 No 3 2006, has published a special section on Learning from futurism featuring the latest thinking on Creating Strategic Advantage with Dynamic Scenarios.

Create Strategic Advantage
SL cover Creating Strategic Advantage with Dynamic Scenarios is the first article to detail the step-by-step approach of the Dynamic Scenario Learning Process. It focuses on the formulation of competitive strategies in turbulent times. Very different anticipated future conditions shape today’s behavior of firms.

The article shifts the perspective of managers and corporate leaders from the conventional wisdom and prevailing assumptions to plausible possibilities and nuanced stories. It redefines leadership from implementing the established to mobilizing awareness, attention and action. It introduces how to use the logic of differing scenarios to articulate robust strategies.

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About Art of the Future

Anika Savage (aka Audrey Schriefer) and Michael Sales are founding principals of Art of the Future, a strategic management-consulting firm located in Waltham, Massachusetts. This article provides a rich description of the of Dynamic Scenario method that Anika presented in Learning from the Future: Competitive Foresignt Scenarios, edited by Liam Fahey and Robert M. Randall (Wiley, 1998)

Art of the Future
Anika Savage
Principal
phone: 617 939-4728
Art of the Future
Michael Sales
Principal
phone: 617 335-9776

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