Art + Design in Business
Creativity, innovation, art and design have a positive impact on business performance in every aspect
of business life: things that include...
the work environment, tools and systems, products, packaging, manufacturing and recyclingas well as intangibles such as....
organizational design, management style, policies, procedures, brand management, service delivery,
and relationships with customers and others.
Art of the Future believes
that art and design have a potent impact
on organizational performance and that impact will grow
For example, people
were willing to pay premium prices
for iPods versus generic MP3 players. The design of the
with an artistic perspective will also hold an edge in
When a consistent
look and feel is communicated
Arts education is essential for our future workforce. In "Tough Choices or Tough Times," the latest report from the New Commission on the Skills of the American Workforce, creative work is at the top of its jobs list. The report states, "This is a world in which a very high level of preparation in reading, writing, speaking, mathematics, science, literature, history and the arts will be an indispensable foundation for everything that comes after for most members of the workforce." The commission is sponsored by the National Center on Education and the Economy. Also, the National Governors Association reports, "Arts-based education is a money- and time-saving option for states looking to build skills, increase academic success, heighten standardized test scores, and lower the incidence of crime among general and at-risk populations."
"The arts transform, connect, and work"
| “… business also has an
artistic flow (as well as economic). The
flow begins with
artistic inputs you can draw on, such as imagination, emotion, intelligence, and experience inside your and your organization.
Artistic processes – creating, producing, and connecting – then transform these raw materials into finished work. And downstream, the
artistic outputs of these processes satisfy customers’ desires for beauty, excitement, enjoyment, and meaning.”
countless things from the arts
“When you see your
work as a work of art and your customers as an
audience, you’ll run
your business more profitably.
The Art of Business: make all your work a work of art
Stan Davis and David McIntosh
and Chief Executive Officer
Henri A. Termeer was appointed president of Genzyme Corporation in 1983, two years after the company's founding. He became its chief executive officer in 1985 and chairman in 1988. Under his leadership, Genzyme has grown from a modest entrepreneurial venture to one of the world's leading biotechnology company.
of the world’s foremost biotechnology companies, Genzyme
to making a major positive impact on the lives of people
diseases. Founded in Boston in 1981, Genzyme has grown
from a small
start-up to a diversified enterprise with annual
revenues exceeding $3
billion and more than 9,000 employees in locations
spanning the globe.
"Can the design of the workplace make a company more productive?
The strategic value of architecture is not complex.
It really has to do with access and ease of access.
In our old space, everybody was behind closed doors. People weren't really aware of one another. Now, I take the stairs down all 12 stories. It's a large open atrium, so I can see all kinds of activity. When we first moved in, people would say, "Wow, we haven't seen you for a long time."
Unplanned, informal interactions translate into an absolute increase in decision making, in getting the right people to say, "Yes, let's do it," sooner. Ultimately, a company's ability to compete relates to its ability to make decisions."
Henri A. Termeer
The Courageous Paradox of Bringing Soul to Life and to Business
...poses the following questions...
- What are the qualities and physical characteristics that make the places where you live and work more “alive”?
- What is the role of sustainability and common good in your definition of a truly alive place?
- How can you influence your current space or place to make it more “alive”?
Building competitive advantage in our increasingly fast-moving,
information-rich world of global access is not easy. For a while,
technology was the answer. Engineers developed new technologies,
whether a chip or chemistry, that did something wonderful, at least in
the eyes of those who came up with it, and their companies rushed it
to market and, often, to initial success. But technology alone is not
enough. Take, for example, an electronic product laden with features,
most of which are never used by the customer. By comparison, today's
biggest winners, such as the Palm V or the iPod, went beyond the raw
technology; they used design to simplify technology, delivering it to
consumers in a way that's meaningful, engaging, and easy to use.
Remy Lounge Chair Jeffrey Bernett
mathematician's patterns, like the painter's or the
poet's, must be
beautiful; the ideas like the colors or the words, must
fit together in
a harmonious way. Beauty is the first test; there is no
for ugly mathematics....It may be very hard to define
beauty, but that is just as true of beauty of any kind
-- we may not
know quite what we mean by a beautiful poem, but that
does not prevent
us from recognizing one when we read it."
--G.H. Hardy,British mathematician
"A work of art tells us that nature cannot make what man can make."
--Louis Kahn, American architect